Academic Lecture: Linking The Role of Culture and Economy on Multi-Generational Technology Innovation Adoption Behavior

V. Kumar, Ph.D. will present an academic lecture titled “Linking The Role of Culture and Economy on Multi-Generational Technology Innovation Adoption Behavior.”

Kumar has helped guide marketing efforts for companies such as IBM, Comcast, HSBC, P&G, ING, Prudential, Wells Fargo, ICICI, Pitney Bowes, Chick-fil-A, AOL, MGM Mirage, Polo Ralph Lauren, AllState, Home Depot, Coca-Cola Foods and many more. His research and experience are one-of-a-kind.